Did you know? Santa hasn’t always worn red – for centuries green was his colour! Early drawings of Santa actually show him wearing green clothing, adorned with evergreens such as holly and mistletoe. This was the ancient spirit of Christmas…
Santa on TV & Films Christmas wouldn’t be Christmas without Santa Claus – and watching Santa themed films has become essential for children the world over as they await that magical night. From the very start of film history, Santa…
What it is like to be Santa Claus? American Sal Lizard once wrote a book about his experiences, entitled Being Santa. Having had his hair and beard turn naturally white early in his career, he found his metier when asked…
Top tips to increase Christmas in-store sales Product promotions are at their peak at Christmas. This is when everyone wants to capture consumer interest. Companies will do anything to attract attention. With shoppers actively seeking new and interesting ideas for…
Who was Santa Claus? The image of a red coated, jolly, plump man bringing gifts at Christmas is now part of universal folklore. Everyone immediately recognises the image, likewise the associated stories of Santa’s home at the North Pole where…
The Famous Coca Cola Santa Think of Santa Claus and the immediate image is a plump man dressed in red with black boots, black belt and a large white beard. Yet this iconic image only become popular due to a…
Santa Claus Performing Top Tips Taking on the role of Santa is highly important. One slip and you could ruin a child’s Christmas. So take a look at our list of top tips to avoid unfortunate mistakes. Stay cool! It…
5 ways to increase Christmas sales At Christmas every retailer and every brand wants to get as a big a share of sales as possible. Some companies can make up to half their annual sales over the Christmas period. Customers…
Our Top Tips on how to be a fantastic Santa! Being a professional Santa is a very special role. The sight of that red outfit, white beard and the sound of the booming ‘Ho, ho, ho’, immediately raises expectations and…
2021 Record Year for Professional Santa Performers Demand for Santa exceeded all expectations in 2021 – and bookings are already flooding in for 2022. One of the most popular of all activities was our special Santa for Learn Live sessions…